KPMG firms are recognized as a global market leader in Generative Enterprise Services by HFS Research in their HFS Horizons report: Generative Enterprise Services, 2025.
The report notes, “the Generative Enterprise is about more than deploying AI ― it's about transforming how enterprises operate, innovate, and deliver value. Leaders must embed these trends strategically, fostering ecosystems, enabling collaboration, and rethinking traditional hierarchies to thrive in this dynamic era.” To be acknowledged as a Market Leader (known as Horizon Three), providers must demonstrate the ability to “enable the Generative Enterprise by leveraging AI and Gen AI to redefine how work gets done, driving co-creation with OneEcosystem partners.”
The report summarizes KPMG firms key differentiators as: “KPMG leads with its trusted AI framework (ten pillar framework, trusted AI toolbox, approach to optimizing the strategic balance between risk and value from the POC stage), human-centric adoption, and the use of Gen AI internally. Leveraging proprietary tools, sector-specific expertise, and deep tech partnerships, it delivers scalable, end-to-end AI solutions, focusing on outcomes and co-creation with measurable value for clients.”
Additionally, the report notes KPMG’s value proposition as: “Transforming enterprises’ end-to-end operating models by embedding AI/Gen AI to drive value through augmentation and automation, with an emphasis on trust, scalability, human-centric designs, and measurable outcomes for clients across industries.”
The report concludes, “clients are impressed by the firm’s customer support, advisory, and subject matter expertise capabilities,” and “a [technology] partner appreciates [KPMG’s] blend of deep domain expertise, responsible AI practices, and global scale.”
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