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      Artificial intelligence has become a key prerequisite for competitiveness, innovation and efficiency. This is confirmed by our study "Generative AI in the German economy 2025". Compared to last year's survey, the relevance of the technology has increased further and this trend is set to continue. For companies, this means that waiting is not an option, as the gap between companies that use AI successfully and those that do not is widening. There is therefore pressure to act if you don't want to fall behind.

      The results also show that companies' willingness to invest in the technology is at a high level and continues to grow. Trusted AI - i.e. trustworthy, comprehensible and ethically sound AI - is becoming a decisive success factor, while ethics and AI governance as well as employee enablement have become decisive factors when it comes to exploiting the potential of AI responsibly and sustainably.

      The study is based on information from 653 decision-makers from 18 industries who we surveyed on the role of generative AI in their company - and continues our first analysis on the topic from 2024.

      Generative KI in der deutschen Wirtschaft 2025

      Die Bedeutung der Technologie steigt rasant. Was Unternehmen jetzt planen und erwarten.

      Jetzt herunterladen

      The most important results

      • 69 % of respondents

         have already drawn up a strategy for AI.

      • 72 % of the companies

        are planning to increase their investments in technology.

      • The respondents hope that

        The main drivers are innovation, faster data analyses, automation, new product and market growth opportunities and increased sales.

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      Das interaktive Dashboard ermöglicht einen Vergleich zentraler Studienergebnisse zwischen einzelnen Branchen sowie mit der deutschen Wirtschaft insgesamt. So lassen sich Unterschiede in der Einschätzung und Umsetzung generativer KI sichtbar machen – kompakt, datenbasiert und übersichtlich aufbereitet.

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      Challenges in ethics and fairness

      • 95 per cent of the companies

        are actively engaged in the implementation of Trusted AI to ensure ethical, transparent and legally compliant use of the technology. However, only 26 per cent have established a corresponding company-wide strategy.

      • 72 per cent

        feel well or even very well prepared to train their employees in dealing with AI.

      Employee enablement as a success factor

      • 64 % of respondents

        believe that AI implementation will require employee retraining, but will not fundamentally affect the number of jobs.

      • 72 % feel

        well or even very well prepared to train their employees in dealing with AI.

      Our experts provide all the results of the survey as well as corresponding analyses and recommendations for action in our full study "Generative AI in the German economy 2025", which you can download now.

      Even more insights: 16 sectors, 16 exclusive reports

      Separate reports with compact analyses, key figures and evaluations are available for 16 key economic sectors on the use of generative AI. They show which developments are relevant - and where the opportunities and challenges lie.

      More KPMG insights for you

      Your contact

      Benedikt Höck
      Benedikt Höck

      Partner, Head of AI, Strategy and Management Consulting

      KPMG AG Wirtschaftsprüfungsgesellschaft