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      Artificial intelligence (AI) will change business models, transform industries and help shape our future.

      The further development of ChatGPT has brought the technology increasingly to the fore in the past year and initial ideas for its application have been exchanged and trialled. In order to make the best possible use of the advantages of artificial intelligence, a strategic implementation of measures in the company is now required

      KPMG combines in-depth industry knowledge and advanced technical skills to help decision-makers make the best use of generative AI - from strategy and design to implementation and ongoing operational processes. Human expertise, the integration of compliance and consideration of the EU AI Act and proactive risk management remain crucial.

      Generative AI has developed into a versatile tool, due in particular to the following three main features:

      1. AI is able to create content such as text, images or videos, which enables a variety of new applications.
      2. thanks to pre-trained models, many use cases can now be implemented with minimal effort. This has lowered the hurdles for implementation and often makes it more cost-effective.
      3. interaction with generative AI is usually via natural language, which makes it much easier and more accessible to use.

      • Increase creativity and productivity
      • Improving the customer experience
      • Increase in employee satisfaction
      • Reduction of administrative costs
      • Process automation

       

      • Priority of human action and supervision
      • Technical robustness and safety
      • Data protection and data quality management
      • Reduction of administrative costs
      • Management of risks and compliance
      • Consideration of the EU AI Act
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      As an early access partner for Microsoft 365 Copilot and Azure OpenAI Service, KPMG is testing the technologies with selected units across the global organisation. The experts will combine the enhanced capabilities of these tools with their specialist and industry knowledge to help clients worldwide become more agile in an increasingly complex business environment and accelerate the development of digital solutions.

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      KPMG Insights on Generative AI

      Your contact

      Benedikt Höck
      Benedikt Höck

      Partner, Head of AI, Strategy and Management Consulting

      KPMG AG Wirtschaftsprüfungsgesellschaft