Companies are faced with the challenge of designing digital products that meet ever-increasing user expectations and take into account the latest technical possibilities of artificial intelligence. This applies to dashboards, websites, apps and business applications. Effective data visualisation and a well thought-out user experience design play a decisive role here.

The ability to transform complex use cases into efficient data visualisations and intuitive user interfaces can make the difference between the success and failure of digital products. Artificial intelligence can be integrated into the process. Companies not only need to invest in the right tools and technologies, but also in the training of their employees.

Modern data visualisation and the influence of AI

Data visualisation plays a crucial role in making complex relationships understandable and facilitating data-driven decisions. The use of artificial intelligence (AI) can significantly improve this process by recognising patterns, making predictions and dynamically adapting interactive dashboards.

However, AI also brings challenges: many companies are sceptical about the technology, as AI models are often perceived as a "black box". The lack of traceability and explainability of AI-supported analyses can cause uncertainty and affect confidence in the results.

To overcome these hurdles, AI-supported visualisations must not only be powerful, but also transparent and comprehensible. Explainable AI (XAI) models and interactive dashboards with comprehensible visualisations help to make complex AI analyses accessible to users. Features such as context-related explanations, visual highlighting of decision factors and customisable filter options significantly increase trustworthiness and user-friendliness.

Intuitive user experience design and digital accessibility in the age of AI

When developing new digital products and services, user needs should be taken into account from the definition of the problem to finding a solution through a suitable user experience strategy, a well thought-out user interface design and regular user tests. A product or service without an intuitive design can lead to user dissatisfaction and limit usage. User interfaces can be outdated in terms of visual design or interaction technology and appear less appealing compared to the competition. Nowadays, users have high expectations of the design, as they are used to sleek user interfaces of applications from the private sphere.

Digital accessibility also presents companies with new challenges. While there has long been a legal requirement in the public sector to make websites, mobile applications and electronically supported administrative processes accessible, the German Accessibility Reinforcement Act (Barrierefreiheitsstärkungsgesetz, BFSG for short) will see a regulation for the private sector come into force for the first time in 2025. Dashboards, websites, apps and documents should therefore be designed in such a way that they are accessible to all people without barriers, regardless of physical or mental impairments.

In addition, new technologies such as AI, AR or voice-controlled interfaces often require special design approaches in order to realise their full potential. When tasks that are normally performed by humans are taken over by AI applications, this often creates mistrust in the unknown technology and a desire for more control among users. Understandable, intuitive user interfaces and navigation structures are needed to strengthen trust in AI systems and improve their acceptance.

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Our range of services

We support companies with a holistic approach to data visualisation and user experience design. Our experts have many years of experience and recognised certificates to prove their knowledge. As part of Lighthouse, we can draw on a wide range of additional expertise, particularly in the fields of AI, data science and software development.

BI Reporting & Custom App Development: Efficient reporting through customised solutions

Our team supports you in the introduction of reporting solutions with business intelligence tools such as Power BI, Tableau and Qlik. Consultancy is provided end-to-end: from the selection of the optimal software to implementation and employee training. Thanks to our expertise in BI reporting and individual app development, we can generate customised solutions that are precisely tailored to the specific requirements and goals of your organisation. Our solutions enable you to efficiently integrate and consolidate data in order to obtain a comprehensive picture of your business processes.
Advanced Visualisation: Advanced visualisations through AI

Business intelligence usually provides visually descriptive analyses that can be enhanced with diagnostic, predictive and prescriptive analyses using AI. Our solutions enable you to gain deeper insights into your data and make informed decisions. State-of-the-art visualisation techniques and AI methods help to identify and understand complex data patterns. In addition, "Explainable AI" can strengthen confidence in AI.
User experience design and advice on digital accessibility

Our services include support throughout the entire design process when developing new business applications, apps, websites and digital processes - from user research, user experience conception and user interface design to usability testing and advice on digital accessibility. We always keep an eye on current design trends and new requirements resulting from innovative technologies such as AI. The complexity of AI applications is reduced through the visualisation of decision paths and data flows as well as user-friendly displays and control elements. User tests help to avoid over-automation, improve the AI system and create trust in the technology. Our team is also trained in digital accessibility for design, content and development. We build knowledge and processes for the integration of digital accessibility in projects, take this into account during implementation and involve people with disabilities in user tests.