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      Creating value through intentional personalization

      University leaders increasingly recognize that personalization is becoming a defining capability of the modern institution. Yet delivering it at scale requires more than investment – it demands deliberate choices about where personalization matters most and how to embed it across the student lifecycle.

      Download the full report to explore key findings from our global survey of more than 400 university leaders and students, and learn how institutions are advancing their personalization maturity.

      Key insights

      Students today expect universities to recognise their individual needs, aspirations and learning journeys. Our research shows that institutions that embed personalisation into their strategy and operating model can significantly improve student engagement, well-being, academic success and employability outcomes. While AI and data are powerful enablers, lasting transformation comes from combining technology with human-centric design, proactive support and a strong sense of belonging. For India, as higher education continues to expand and evolve under the National Education Policy, personalisation has the potential to improve learning outcomes, enhance employability and help build a future-ready workforce at scale.

      Narayanan Ramaswamy

      National Head - Education and Skill Development Services

      KPMG in India

      5 key takeaways

      • Treat personalization as a whole-of-university strategy

        It must span academic design, services, data and governance – not sit within a single function.

      • Focus on outcomes, not activity

        Leading universities align investments to measurable student and institutional value.

      • Use AI to augment judgement

        AI enables better decisions at scale, but impact depends on how it supports human-led interventions.

      • Be deliberate about where to personalize

        Prioritize high-impact moments across the student lifecycle rather than trying to personalize everything.

      • Address culture, not just capability

        Governance, incentives and ways of working are often the biggest barriers to scaling personalization.

      Personalizing the student experience

      Personalizing the student experience

      Download the report

      How KPMG can help

      KPMG’s global education network works with universities to design and deliver personalized student experiences at scale. We help institutions define strategy, align operating models, unlock the value of data and AI, and embed the governance and capabilities needed to deliver sustainable impact.

      Get in touch to learn how we can support your institution in advancing its personalization journey.

      Key Contact

      Narayanan Ramaswamy
      Narayanan Ramaswamy

      National Leader - Education and Skill Development, Government and Public Services

      KPMG in India

      How can KPMG in India help

      India’s education sector is transforming, with increased emphasis on human capital, employability, and alignment with industry needs
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      Building a skilled and future-ready workforce across the demographic spectrum
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      Collaborating for progress, development, citizen empowerment and upliftment
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      KPMG Insights Edge

      KPMG Insights Edge

      On the go access to KPMG in India’s insights and publications