As accountants, our focus has traditionally always been on the annual financial statements and on figures. But times have changed. These days, the (added) value of a company largely derives from very different factors.

Increasingly, the annual financial statements reveal only 20% (or even less) of a company’s value. That means that 80% of its value derives from other factors, for example people, expertise, the degree of sustainability, innovation, customer interaction, reputation/quality of the brand and the supply chain.