What are the hallmarks of the modern market? Boundaries between various sectors have blurred, new technologies and products constantly appear, and consumer preferences can shift as soon as quickly as a new smartphone application can be downloaded.
On the one hand, this pushes companies to be more flexible, frequently revising their their management structure and business strategies to incorporates new business portfolios, brands, target markets, and audiences. On the other, companies which have a clear strategy are better able forecast market changes by taking multiple scenarios into consideration while considering strategic risks in rapidly changing markets. Success is therefore a matter of balancing this short-term agility with long-term vision.
KPMG helps commercial, non-profit, and government-owned organisations to identify the root problems in their activities, helping to define key strategic risks and opportunities and develop strategies so that companies can thrive in the face of fresh market challenges and grow sustainably.