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      To what extent will Generative AI see the automation of more creative roles, as well as routine ones? And what will it actually mean for the UK’s labour market – and economic growth?

      Our experts got together with our academic partners at the University of Cambridge to put together a quantitative estimate of the possible impact. 

      Yael Selfin - Chief Economist at KPMG in the UK.
      Yael Selfin

      Vice Chair and Chief Economist

      KPMG in the UK

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      Key findings

        • 40 per cent of UK jobs could see some impact from Generative AI with 2.5 per cent of all tasks affected.
        • Around half of the displacement will be offset by the creation of new tasks linked to managing the new technology within the affected jobs.
        • This could add £31 billion of GDP to the UK economy in the next decade.

        For our full findings and analysis of the impact of Generative AI, please read our new report. It covers:

        • The impact of Generative AI on the labour force
        • The task and occupational impacts
        • The impact on productivity and economic output
        • The wider social and economic implications

        Generative AI and the UK labour market

        A KPMG report on Generative AI and the UK labour market
        Download

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        Our people

        Yael Selfin - Chief Economist at KPMG in the UK.
        Yael Selfin

        Vice Chair and Chief Economist

        KPMG in the UK

        Dennis Tatarkov-image
        Dennis Tatarkov

        Senior Economist

        KPMG in the UK