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Generative AI and the UK labour market

The occupational and economic impact of Generative AI
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To what extent will Generative AI see the automation of more creative roles, as well as routine ones? And what will it actually mean for the UK’s labour market – and economic growth?

Our experts got together with our academic partners at the University of Cambridge to put together a quantitative estimate of the possible impact. 

Yael Selfin

Vice Chair and Chief Economist

KPMG in the UK


Key findings

    • 40 per cent of UK jobs could see some impact from Generative AI with 2.5 per cent of all tasks affected.
    • Around half of the displacement will be offset by the creation of new tasks linked to managing the new technology within the affected jobs.
    • This could add £31 billion of GDP to the UK economy in the next decade.

    For our full findings and analysis of the impact of Generative AI, please read our new report. It covers:

    • The impact of Generative AI on the labour force
    • The task and occupational impacts
    • The impact on productivity and economic output
    • The wider social and economic implications

    Generative AI and the UK labour market

    A KPMG report on Generative AI and the UK labour market


    Our AI insights

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    Our people

    Yael Selfin

    Vice Chair and Chief Economist

    KPMG in the UK

    Dennis Tatarkov

    Senior Economist

    KPMG in the UK