Supercharging business transformation with Generative AI

Gen AI is the current disruptor in the business world with its advanced AI and machine learning capabilities. It's not just for those cutting-edge tech firms anymore; its user-friendly interface and content creation tools are quickly being implemented by businesses into programs and systems that are used every day across the globe.

Having the ability to:

• Summarise and analyse large sets of data or documents quickly
• Create content and begin ideation
• Built virtual assistants
• Translate documents from different languages
• Develop and write code

All at this is at the tip of your finger, and in doing so, has sped up and improved efficiency across many different functions from marketing to procurement to HR.  However, its success hinges on good data and smart prompts. To really make an impact, Gen AI must be woven into the fabric of your business operations.

Gen-AI solutions across different functional areas may provide short-term benefits, but it is unlikely to deliver significant long-term advantages. In fact, it could create a technology legacy problem in the future. Instead, a more strategic approach is recommended, in which Gen AI can complement and enhance existing transformation initiatives and can be ingrained within the organisation’s operating and technology model.

Implementing AI in business has never been easier, with one of Microsoft’s AI tools, called Microsoft Copilot.

Microsoft Copilot is not just a tool, it's a revolution. It's an AI assistant that works across many applications you use every day, like Microsoft Word, Outlook, Excel, Teams and PowerPoint. But Microsoft Copilot is also unique because it can work across your entire business, from Sales and Marketing to Service and Finance.

Microsoft Copilot helps users by offering smart, timely, and context-aware advice for different problems, and by taking care of many tasks and processes that free up time. Copilot can transform every aspect of your business:

• Sellers can speed up sales cycles with AI-generated email responses, from answering questions to sending proposals
• Marketing teams can save time and effort using natural language to get insights
• Customer service agents can provide faster and more personalised solutions
• Operations managers can anticipate and respond to supply chain issues
• Businesses of any size can launch products faster with AI-written product descriptions, connected easily to commerce platforms like Shopify

At KPMG we believe that AI will reach its full potential only when it is paired with human experience and ingenuity. Helping to change business models and accelerate value when it is underpinned by the strategic foundation of trust.

By joining forces with Microsoft, who have spent decades in the research and development of AI and have created a purpose-built AI infrastructure to deliver reliability and performance at scale, we are able to bring our people together to deliver a successful implementation of AI in business.

We can guide you through what is needed to enable responsible gen AI and other leading practices across your organisation, including transformation or optimising your operating models.

We are also leading the way in developing approaches for the safe, ethical and trusted deployment of AI. Our Trusted AI framework encompasses privacy and ethics, data governance and strategy, technology guardrails and architecture, and capability training and upskilling for your people. Our deep understanding of the regulatory landscape ensures that you can remain compliant with all legal rules and obligations (including as these evolve over time).