Despite macroeconomic, geopolitical and other challenges, confidence remains relatively robust in 2024 for CEOs in technology and telecommunications companies. The findings suggest that these CEOs are basically optimistic about the future of their industries and their companies in particular. In many cases, this assessment represents a modest but positive uptick from the 2023 survey.
Generative AI was recognized as having perhaps the greatest potential to impact productivity, marketing, product development, the customer experience, and other areas. Almost 80 percent of CEOs anticipate generative AI to be the top investment priority for their company.
In addition, CEOs recognize the importance of environmental, social and governance (ESG) priorities that support net zero goals, the workforce, company stakeholders, and society at large. One key to success will be an unrelenting focus on long-term, sustainable growth, enabled by strategic planning across all functions of a company.
KPMG 2024 Technology and Telecommunications CEO Outlook
Cautious optimism backed by strategic planning
Key findings from our research
Methodology
The KPMG 2024 Technology and Telecommunications CEO Outlook, part of the 10th edition of the KPMG 2024 CEO Outlook, is compiled from the views of 240 technology and telecommunications chief executive officers, which was conducted between 25 July and 29 August 2024, providing unique insight into the mindset, strategies, and planning tactics of CEOs. All respondents oversee companies with annual revenues over US$500M, and a third of the companies surveyed have more than US$10B in annual revenue. The survey included CEOs from 11 key markets (Australia, Canada, China, France, Germany, India, Italy, Japan, Spain, UK, and US) and 11 key industry sectors, including technology and telecommunications. NOTE: some figures may not add up to 100 percent due to rounding.
Latest thinking
Mark also serves as the Global Lead Partner for a KPMG firm client that’s one of the largest technology companies in the world. Previously, he served as the Office Managing Partner of the Seattle office of KPMG in the US from 2011 to 2020. During his 34-year career, he has worked with clients in the telecommunications, technology, consumer products, and retail industries, and now collaborates with TMT teams across audit, tax, and advisory in the Americas, EMA and ASPAC.
