Building longstanding, brand loyalty at every interaction requires organizations to connect marketing with sales, service and commerce – guiding each prospect through a personalized journey. A converged, customer-centric front-office structure can require new processes, policies, capabilities, and skills that address data, analytics, automation, organizational structure, metrics and culture. KPMG professionals and Salesforce share a common vision for building these customer-centric organizations.
With connected cloud and Customer 360 solutions, Salesforce is a market leader in customer relationship management (CRM) platforms. The Salesforce platform powers the customer journey across major front-office functions – from awareness and acquisition, to purchase and fulfillment, to advocacy and retention; helping your organization gain a single, shared view of every customer and their interactions.
Like Salesforce, KPMG firms can help your enterprise embed customer awareness into all marketing, sales, service, and commerce touchpoints. But KPMG professionals can go beyond just the front office, leveraging Salesforce's MuleSoft integration platform to link front-, middle-, and back-office applications, data and devices in the cloud, as well as Salesforce's Tableau visual analytics platform to help your organization gain deep insights and decision support by making the most of your data.
