Companies entering the capital market have to deal with a variety of complex tasks, from strategic decisions to detailed reporting and governance requirements. Whether it concerns an IPO, dual-track strategy or bond issue, companies have the challenge of aligning their structures, processes and communications with the capital market – often facing tight deadlines and high expectations.
How is the transition to capital market readiness achieved?
Achieving capital market readiness means more than just meeting regulatory requirements. It means clearly defining a unique position on the capital market; analysing internal structures and IT systems; optimising reporting processes; tackling tax and legal issues; credibly integrating ESG; and establishing a governance setup that creates trust among investors and meets regulatory requirements.
How can action areas be identified and prioritised early?
The following questions need to be addressed here:
- What is the current status within the company, and is it equipped to meet the high requirements?
- What measures must still be implemented before the date of issue?
- How can these measures be planned and prioritised in detail?
We use our Capital Markets Readiness Assessment to support you in answering these questions. In eight different modules, our experts work with you to analyse the current situation, benchmark against necessary requirements, identify existing gaps and develop a detailed action plan that ensures time- and resource-efficient implementation of the measures – tailored to IPOs, dual-track strategies, or bond issues.
What support is crucial in each phase
of the readiness assessment
- Capital Markets
- Reporting, Financial Aspects & IT
- Corporate Governance
- Tax
- Legal
- ESG Reporting
- People & Team
- Projektmanagement
An IPO requires a thought-out strategy if long-term success on the capital market is to be achieved. Thanks to its interdisciplinary expertise in financial reporting, capital market regulation and strategic consulting, our team offers customised solutions ranging from optimising market positioning using peer group analyses, to identifying relevant KPIs as the basis for developing a convincing equity story taking into account segment reporting. The team's combination of in-depth industry knowledge and international transaction experience provides a strong basis for implementing challenging capital market projects. If required, we can also provide structured support using dual track assessments to analyse potential courses of action in a capital market and M&A context. Key success factors on the path to a successful IPO include an intelligent investor relations strategy that raises investor awareness and strengthens the trust of relevant stakeholders in the company, as well as building reporting processes to comply with capital market regulations, such as ad hoc publicity.
Overview of services:
- Peer group analysis
- Equity story / credit story
- Transaction structure, including selection of the stock exchange and segment
- ECM / DCM Advisory
- Investor relations
- ESG financing services
- Timeline and project organisation
Ralf Pfennig
Regional Head West - Cologne, Head of Deal & Capital Markets Services
KPMG AG Wirtschaftsprüfungsgesellschaft
Susanne Gatzweiler
Senior Managerin, Deal Advisory - Accounting Advisory Services, Capital Markets Advisory
KPMG AG Wirtschaftsprüfungsgesellschaft
Accurate and compliant financial reporting is critical for gaining investor confidence and meeting regulatory requirements. With our accounting expertise (especially IFRS & US GAAP), we provide extensive support with external and internal reporting and help you ensure accuracy and compliance. In addition, we provide targeted assistance in optimising your IT organisation, financial processes and target operating model (TOM) with the aim of sustainably increasing operational efficiency. The preparation of robust profit forecasts as well as structured preparation for discussions on comfort letter matters help to strengthen financial transparency and credibility.
- External reporting (IFRS, US GAAP), including first-time adoption of IFRS / US GAAP
- Internal reporting
- Planning processes and structures
- Treasury processes and structures
- IT organisation and processes
- Organisational setup / finance TOM
- Profit forecasts
- Comfort letter
- Carve-out financial data and combined financial statements
- Further prospectus-specific financial information
Ralf Pfennig
Regional Head West - Cologne, Head of Deal & Capital Markets Services
KPMG AG Wirtschaftsprüfungsgesellschaft
Ines Knappe
Partner, Audit - DPP, Capital Markets & Accounting Assurance
KPMG AG Wirtschaftsprüfungsgesellschaft
Corporate governance is not only a crucial topic; it is also the key to sustainable and responsible company management. Our advice is characterised by comprehensive expertise and individual solutions aimed at strengthening your governance structures and ensuring their compliance. The services are distinguished by the mix of in-depth expertise and practical approaches – a combination that drives robust implementation and further development of corporate governance. Especially with regard to capital market requirements, we offer specialised solutions focused on increasing the transparency and trustworthiness of our clients. We support our clients in developing and implementing governance guidelines, risk management strategies and internal control systems in order to meet investor expectations and ensure long-term success on the capital market.
- Developing and implementing governance guidelines
- Risk management strategies
- Internal control systems
- Compliance management
- Internal audit
Dr. Jan-Hendrik Gnändiger
Partner, Audit, Global & EMA ESG Reporting Advisory Lead, Head of ESG Germany, Head of Sustainability Reporting & Governance Germany
KPMG AG Wirtschaftsprüfungsgesellschaft
Tax aspects are of central importance even before an IPO, especially with regard to optimal structuring of dividend streams and loss offsetting. Tax due diligence is essential in order to inform investors of risks and opportunities. After the IPO, efficient tax reporting is necessary to manage the tax rate and ensure transparency. A well-organised tax department with a capable system is essential for this. We offer support in assessing and refining your tax function in view of the requirements for a listed company:
- Providing tax advice on structuring in the run-up to the IPO
- Performing tax due diligence
- Developing and implementing a tax reporting system
- Continuously managing the group tax rate
- Optimising and refining the tax function
Lars Christian Mahler
Partner, Tax - Head of International Transaction Tax
KPMG AG Wirtschaftsprüfungsgesellschaft
An IPO necessitates extensive legal preparation and advice to fulfil all requirements under stock corporation and capital market law, as well as the German Corporate Governance Code. KPMG Law supports companies in identifying and meeting these requirements and offers a holistic approach in close cooperation with the Capital Markets Team of KPMG AG Wirtschaftsprüfungsgesellschaft. This multidisciplinary approach allows all relevant topics to be covered (e.g. compliance issues and the disclosure of financial and other information within the group). In addition, the KPMG Law team has the in-depth expertise in corporate finance and equity capital markets to advise German and international companies, financial institutions and investors (private equity & venture capital) on acquisitions, disposals, joint ventures and general corporate law matters.
Overview of services:
- Advice on legal requirements for listed companies
- Support for setting up a capital market compliance structure
- Advice on issues of stock corporation and capital market law concerning information exchange between publicly traded subsidiaries and parent company
- Design and review of service agreements between publicly traded subsidiaries and parent company
- Capital market transactions
ESG (Environmental, Social, Governance) and sustainability reporting is becoming increasingly important as companies come under pressure globally to make their environmental and social impact transparent. Our advisory services focus on supporting companies in implementing and optimising ESG strategies as well as preparing comprehensive and compliant sustainability reports. Our service is based on a combination of in-depth compliance expertise, the integration of ESG criteria into corporate strategy and the practical implementation of reporting standards such as the CSRD, the EU Taxonomy and the GRI Standards. The focus is on the expectations of the capital market, with the objective of increasing attractiveness for investors.
- Developing and implementing ESG strategies
- Preparing sustainability reports
- Compliance with regulatory requirements
- Data analysis and management
- Stakeholder engagement
- Benchmarking and best practices
Dr. Jan-Hendrik Gnändiger
Partner, Audit, Global & EMA ESG Reporting Advisory Lead, Head of ESG Germany, Head of Sustainability Reporting & Governance Germany
KPMG AG Wirtschaftsprüfungsgesellschaft
The human factor is decisive for an IPO's success, from preparation to implementation to the first trading day. Our approach is based on close cooperation with top management and HR in order to quickly establish the key action areas in terms of personnel. We identify necessary adjustments to the organisational model and corresponding recruitment needs for IPO-critical positions; consider qualitative aspects such as key competencies or the individual corporate culture; and develop data-based maturity assessments concerning remuneration, personnel structure and HR IT.
- Assessing and managing the staff structure
- Determining the HR function's level of maturity
- Analysing the remuneration system
- Recommendations on the IPO target organisational structure
- Change management
Anna Richter
Partner, Performance & Strategy, Head of People & Change
KPMG AG Wirtschaftsprüfungsgesellschaft
Hendrik Weyrich
Senior Manager, Performance & Strategy - People & Change
KPMG AG Wirtschaftsprüfungsgesellschaft
Successful project management needs more than just pure coordination – it requires a combination of strategic overview, established capital market expertise and relevant project experience, along with the ability to react flexibly to changes. We handle the project coordination, manage all stakeholders efficiently and help to ensure that projects are implemented with clear goals in mind. Our pragmatic and solution-oriented approach ensures smooth processes, and we address challenges early on with a customised project plan. This enables on-time implementation while also creating sustainable structures for long-term success.
- Overall project coordination: management of all project stakeholders
- Combination of project management and in-depth expertise
- Creation of project plan and tracking
- "Risk management" light
Ralf Pfennig
Regional Head West - Cologne, Head of Deal & Capital Markets Services
KPMG AG Wirtschaftsprüfungsgesellschaft
Susanne Gatzweiler
Senior Managerin, Deal Advisory - Accounting Advisory Services, Capital Markets Advisory
KPMG AG Wirtschaftsprüfungsgesellschaft
What is required for successful implementation in practice?
Companies benefit from interdisciplinary support when it comes to efficiently implementing the multitude of professional, regulatory and organisational requirements. This does not call for a standard solution; it requires customised support that is project-oriented, integrated and tailored to the specific situation.
Our team will support you with these matters and provide perspectives and answers from various fields: capital markets, accounting & IT, corporate governance, tax, legal, ESG & sustainability reporting, HR and project management. In addition, we will work together with commercial and investment banks, private equity companies, institutional investors and legal advisors to create optimal solutions for your company. This is the only way to establish a solid basis for a successful capital market transaction.
What complexities must be considered?
Companies often face the challenge of simultaneously having to deal with several relevant topics:
- What actions are required to highlight a company's market position compared to its peer group while also establishing IR and reporting structures that fit the capital market?
- How can precise, consistent and capital market-compliant financial reporting (especially IFRS & US GAAP) be ensured?
- How can internal financial processes, IT structures and the target operating model (TOM) be aligned to support efficiency, scalability and compliance?
- Does the corporate governance meet the requirements of a publicly traded company?
- How can the ESG strategy and reporting be credibly embedded in the company?
- How can the management team be optimally prepared for capital market communications?
75 %
An exceptional track record, involved in over 75% of all corporate and / or private equity-backed capital market transactions in German-speaking regions over the past 4 years.
100 %
In the recent past, KPMG has been involved in all major private equity-backed IPOs.
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Your contact
Ralf Pfennig
Regional Head West - Cologne, Head of Deal & Capital Markets Services
KPMG AG Wirtschaftsprüfungsgesellschaft
* Legal services are provided by KPMG Law Rechtsanwaltsgesellschaft mbH.