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      The challenge: Securing structure and governance

      As AI tools are becoming more accessible, Nilfisk saw increasing interest from employees eager to leverage AI in their daily work. However, this enthusiasm came with challenges — many users had questions and turned to IT for guidance. To ensure a structured and governed approach, Nilfisk selected CoPilot, Microsoft’s GenAI chatbot, as their AI tool of choice. Their goal was clear: to provide employees with a quality-assured, user-friendly solution that delivers reliable results.

      Casper Guldager

      Director, Advisory

      KPMG in Denmark



      The solution: A well-structured program for implementation

      To successfully roll out Copilot across the organization, Nilfisk recognized the need for external expertise. After evaluating potential partners, they chose KPMG due to our approach, hands-on experience with implementing Copilot and our ability to measure AI’s impact on the organization with our ValueCapture offering.

      Some key elements of the implementation included:

      • 2-3 training sessions per week to guide employees.
      • Value capture workshops to track user experience and adoption.
      • Follow-up tools to ensure continuous engagement and optimization.

      By the end of the project, Nilfisk had identified 192 unique use cases for Copilot across 12 business areas, including marketing, HR, legal, operations, and R&D.



      The result: Increased productivity and AI adoption

      The implementation of Copilot led to high adoption rates and happier employees, who reported that they saved hours every week with the new AI-powered workflows.

      Through questionnaires and observations, Nilfisk recorded:

      • A 22% increase in productivity across the organization.
      • A 21% improvement in quality of work.

      The marketing and product management teams were among the most engaged, forming AI-driven communities and reporting a 35% boost in productivity and quality.

      Beyond efficiency gains, the initiative has also fostered a stronger AI mindset across Nilfisk. Employees began exploring new ways AI could drive value, with the marketing team alone identifying 14 innovative AI use cases for data analysis and content creation.
      By implementing Copilot, Nilfisk has taken a major step in its AI transformation journey, ensuring that employees are happier and equipped with the right tools to work smarter and more efficiently.


      To roll out the initiative we felt quite early that we would need external help to make the change management and bring the right knowledge. We searched for a partner that has tried it before, and with KPMG we saw it was a well-structured program. 2 or 3 sessions every week, followed up by ValueCapture sessions and other tools to follow up with the user.

      Marcus Faber Kappendrup

      AI Architect, Nilfisk


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