Wales is leading the charge in workforce transformation, with 45% of employers prioritising reskilling, significantly higher than the national average of 38%. This commitment signals a strategic approach to economic adaptation, equipping businesses to meet the demands of a changing landscape. By focussing on reskilling, Welsh organisations are laying the foundation for long-term competitiveness and supporting broader social mobility across the region.
Reskilling momentum
Business confidence in Wales stands strong at 86%, closely mirroring the national figure of 87%, with 37% of leaders expressing a high level of confidence compared to 40% across the UK. The region’s commitment to reskilling is especially notable, as 45% of Welsh employers prioritise workforce transformation, significantly outpacing the national average of 38%. This strategic emphasis positions Welsh businesses at the forefront of adaptability, equipping organisations to address shifting market demands and sustain long-term growth while supporting the broader ambitions of the region.
Stepping up cyber awareness and digital readiness
Welsh businesses are demonstrating a distinct and deliberate focus as they navigate the rapidly evolving landscape of technology and risk. With 34% of organisations prioritising technology investment and 31% concentrating on AI, both just below the UK averages of 39% and 38% respectively, leaders in Wales are showing that careful, targeted action has clear value.
At the same time, 66% of Welsh businesses report increased awareness of cyber risks, compared to 70% nationally, while 46% acknowledge a rise in other risks, closely aligning with the UK figure of 48%. These figures highlight a region that is both alert and responsive, balancing ambition with insight to ensure sustainable progress for the future.
Investing in people for a competitive edge
With recruitment confidence in Wales at 46%, just below the national figure of 49%, and 25% of employers reporting recruitment challenges compared to 24% nationally, Welsh business leaders are taking clear, strategic action. Their exceptional commitment to reskilling, prioritised by 45% of employers against a national average of 38%, is shaping a workforce that is prepared for change and well placed to support economic transformation. This focus on workforce development is strengthening regional resilience and positioning Wales as a leader in driving long-term competitiveness and opportunity for its people.
Use these insights as your starting point, join the conversation and help ensure the region’s next chapter is defined by growth and possibility – read the full report – KPMG Private Enterprise Barometer 2026.
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