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      A year ago, we launched the inaugural KPMG Private Enterprise (KPE) Barometer – a deep dive into the views and outlook of the UK’s private business leaders. Despite tough economic conditions and a Budget which had just delivered a shock increase to employment costs for business, it revealed a picture of remarkable confidence, ambition and appetite for growth.

      Was that a blip, or did it reveal something fundamental about the resilience of the private enterprise psyche?

      Now that we have the results of our second KPE Barometer – which will be published in full in February – I can say with confidence that it was the latter.

      Euan West

      Head of UK Regions and UK & EMA Head of KPMG Private Enterprise, Head of Markets & Growth

      KPMG in the UK

      Confidence and ambition – but pragmatism too

      Once again, and after another economically challenging year, we see the leaders of private enterprises and family-owned businesses looking forward with confidence. Nearly nine in ten (87%) are positive about the outlook for their business and over four-fifths expect revenue growth in 2026. Diversification is high on the agenda – into new products and also new markets, both domestic and overseas. Businesses are investing for growth, with technology and AI the overwhelming focus. To fund that investment, many (59%) are able to rely on the strength of their own balance sheets. But this year we see a remarkable openness to bringing in investment from private equity – the second highest funding route at 46%, an increase from 41% last year.

      In many ways, the results are similar to a year ago. But looking under the surface, there are also some fascinating differences which show that private enterprises are pragmatic, realistic and evolving with the times.

      Firstly, while confidence is still high, there is no doubt that it has softened. Of the 87% who are confident about their future prospects, only 41% are ‘very confident’ – quite a significant drop from 59% a year ago. Looking at what businesses say are the drivers of their confidence, a positive outlook for the UK economy has declined from 42% to 30% while increased demand for their products and services has also fallen. Perhaps in recognition of near-term challenges in the UK market, appetite for international trade has increased amongst 70% of leaders. Europe is the most favoured destination, as you’d expect, but the US also features highly (showing that tariffs have not dented the attractiveness of the world’s largest market) while Asia has come more into view too (the UK’s trade deal with India possibly being a contributory factor here).

      Funding models and the rise of private equity

      Meanwhile, private enterprises’ willingness to look at private equity funding is another feature of their adaptability. A decade or so ago, the thought of letting PE investors into the private or family business control room would have been unthinkable to many; now, it’s becoming much more accepted – almost the norm. Perhaps this is a sign not only that business owners have become more pragmatic, but that private equity has adopted a more collaborative way of working – and this is bearing fruit. In many ways, the challenge here is to the high street banks who are much lower down the order as a source of investment capital.

      As last year, we see a significant proportion of leaders (32%) saying they are actively pursuing M&A as a route to growth, and a further large cohort (38%) saying they are open to opportunities although not actually pursuing. My view is that more business owners may begin to press the M&A button as a route to growth if the UK economy remains flat in 2026 (GDP growth only being expected to come in at around 1%). This will be accentuated by private equity’s keenness to bring some of the assets they’ve already invested in but not yet exited to market. I predict a busier 12 months of M&A than we’ve seen for a few years.


      Neutral Budget fuels investment intentions – AI and digital at the forefront

      At the same time, given that the most recent Budget was largely net-neutral for businesses – a relief given all the speculation in the run-up about further possible significant hits to businesses – there is a palpable sense that enterprises are now looking forward again with renewed appetite for activity, expansion and investment.

      The investment priorities of private businesses show some fascinating signs of flexing with the times. As last year, technology and AI dominate – together, cited by 77% of executives. Diving deeper into those investment plans, what stands out is that data quality and management (56%) and cloud and digital infrastructure (54%) lead, far ahead of more back office-focused investment areas such as ERP and CRM (both 28%). This is really encouraging, because it is data in particular, supported by digital infrastructure, that is the precursor to optimising the use of AI tooling. It’s a sign that approaches are maturing. There is still a long way to go for many– but it’s a key step on the journey.

      At the same time, we see other areas dropping back in relative terms. Only around half the number of business leaders named sustainability and ESG amongst their top investment priorities compared to a year ago, while regulatory compliance has also fallen significantly. There is still a strong commitment to both of these these topics – as I see in the Board meetings and conversations I attend – but they are being temporarily soft-pedalled, for now, given the competing priorities.

      The people agenda has similarly moderated, named as an investment priority by a quarter of leaders. However, there is an interesting twist here when we look specifically at family businesses – for them, it’s the top investment item. That may be a reflection of the ongoing importance of rewarding key staff who aren’t family members and for whom an equity stake is not an option.


      Balancing the risk equation

      Finally, there is the risk side of the equation – and this is very much on the private enterprise radar. Nearly seven in ten leaders say that cyber risks have increased and nearly half agree that other more general business risks have too. The past twelve months have been notable for the remarkable number of high-profile cyber incidents which have caused significant disruption not only to the target companies themselves, but along their extended supply chains. Robust risk management frameworks and processes remain key features for any business.

      Looking ahead, the operating environment looks set to remain challenging, with continuing geopolitical uncertainties, a tight economy and also the prospect of the Employment Rights Bill which will increase businesses’ employment responsibilities and obligations. Notwithstanding all this, the UK’s private and family businesses are prepared for the challenge – retaining that natural entrepreneurial spirit which creates its own momentum and is a key driver of growth for the UK economy as a whole.




      Read the complete KPMG Private Enterprise Barometer 2026 to access in-depth analysis, practical strategies, and expert perspectives on the trends shaping the future of UK private businesses.

      Access your copy now and be part of the conversation shaping the next chapter of UK private enterprise.


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