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      Are you confident your AI systems are doing what they’re supposed to – safely, securely and ethically? Do you have a clear view of how individuals are using AI within the organisation? Can you demonstrate compliance with emerging regulation?

      AI has the power to transform your business. But only when your leaders trust the output from AI. Your customers believe what AI is telling them. And your employees feel confident with the tools they’re using. You need your key stakeholders to trust that your AI is built responsibly.

      We combine deep industry experience with technical skills to help you build AI systems that have ethics baked in. Our Trusted AI Framework underpins everything we do. Developed in 2017, it predates many frameworks of its kind and has helped us establish a long-standing reputation for building responsible AI solutions. Our Trusted AI Framework includes over 150 controls to address critical AI risks. And our approach integrates this framework across the end-to-end AI lifecycle, from strategy and design to ongoing operational excellence.

      Our Trusted AI Framework is the cornerstone of our Trusted AI services, which cover AI readiness and compliance, AI risk transformation, and AI risk monitoring. Read on to see how we can make the difference to your AI transformation.

      Douglas Dick
      Douglas Dick

      Head of Emerging Technology Risk

      United Kingdom

      AI readiness and compliance

      The first step in building Trusted AI is to map out your vision and objectives. What outcomes are you trying to achieve? Where will AI have the biggest impact? Whether it’s cost-takeout, efficiency, or product innovation, having clear objectives will help you unlock the true potential of AI. Only then can you think about what you need to do to implement secure solutions that meet industry best practices and standards.

      And as the rate of AI adoption accelerates, it’s essential your AI governance keeps pace. How can you be sure your workforce is using it appropriately? Can you be certain that it’s delivering accurate information and results?

      When you’re just starting out, we help you assess your current state and lay the groundwork for responsible and compliant AI. And when you’re ready to scale up, we give you the tools and controls to accelerate your AI initiatives, so that compliance doesn’t slow you down.

      AI risk assessment

      We work with you to assess where you are on your trusted AI journey. We’ll help you create a strategy and a roadmap to unlock value through AI. Our services include:

      • AI readiness and maturity assessments
      • AI strategy review
      • The development of an AI strategy you can trust

      AI regulation and controls

      AI regulation is rapidly emerging across the world. In the UK, the Government is committed to a future of safe AI, with key policy focusing on effective governance, innovation, and building public trust in AI. Are you confident that your AI systems comply with the latest regulation? And are you prepared for changing legislation? We help you with:

      • EU AI Act readiness
      • AI compliance design
      • Internal risk assessment

      AI inventory

      You can only control what you are aware of. Are you familiar with the many ways your employees might be using AI? Are there processes in place to effectively manage the adoption of AI tools across the business? We work with you to identify and document all AI systems so that you can effectively manage risks. Our services include:

      • Inventory management
      • Integration of AI with existing infrastructure

      AI risk transformation

      To build confidence in AI you need to ensure you have AI that is ‘trusted by design’. Using our Trusted AI Framework, we help you embed the right controls and governance frameworks to ensure your AI is robust, compliant and aligned to your values.

      AI governance

      We work with you to assess, establish and implement governance frameworks, operating models, policies and procedures to support Trusted AI. Our services cover:

      • AI governance framework and policy
      • The development of operating models
      • Training and Board education
      • Set up of an AI council and council training
      • Strategy development for enterprise-wide collaboration
      • The set up and measurement of performative metrics

      AI security and controls

      We help you assess and develop AI security strategies to detect, respond to, and recover from cyber intrusions, privacy risks, software risks, and adversarial threats. We help you with:

      • Security, controls and privacy assessments
      • Security and privacy framework development
      • The implementation of security and controls tools

      AI development and deployment

      From the design phase through to deployment, we help you establish the processes, controls and technologies needed to integrate Trusted AI into end-to-end model management. We work with you to:

      • Design, build and implement AI models and controls that are trusted by design
      • Remediate areas of concern

      AI risk monitoring

      What happens if your AI fails – are you ready to respond? You need to be able to quickly identify incidents and vulnerabilities across all AI systems. We test, validate and provide assurance on your AI systems, helping you mitigate risk across your entire AI ecosystem.

      AI assurance

      We help you assess, examine evidence, and report on the use of your AI technologies. Our services include:

      • AI assurance scoping
      • AI diagnostics reviews
      • AI model control testing and attestation
      • The design and build of tools to enable ongoing monitoring

      AI system cards

      We support you in the development of a standardised framework for documenting key information about an AI system’s performance, risk factors and mitigation strategies. We help you deliver:

      • Tangible output or documentation of an AI assessment
      • An assessment of the effectiveness of your controls within your AI models
      • Audits of the full end-to-end AI lifecycle

      Our people

      Douglas Dick
      Douglas Dick

      Head of Emerging Technology Risk

      United Kingdom

      Leanne Allen
      Leanne Allen

      Partner, Head of AI Advisory

      KPMG in the UK

      Explore our AI Insights

      Thought-leadership, expert analysis, and guidance on all things AI.

      Navigating the complex world of technology is challenging. Amidst the abundant hype, the necessity to innovate and adopt digital solutions at pace intensifies. Let’s set you on the right path.
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      A UK perspective on 'Trust, attitudes and use of artificial intelligence: A global study 2025'
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      The UK is betting big on AI to drive growth. But how do we get the full benefits from AI if our customers and employees don’t trust it? Join KPMG, EQTY Lab and the University of Melbourne as we explore how to build trust in AI.

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      Get in touch

      Read enough? Get in touch with our team and find out why organisations across the UK trust us to make the difference.

      Contact us
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