New research into AI adoption across almost 1,400 AI executives reveals that AI is more than just technology—it is an enterprise-wide transformation. To unlock AI’s full potential, businesses must go beyond technology investments and address strategy, culture, and operations holistically.
Intelligent industries - blueprints for creating value through AI-drive transformation, introduces a framework for organizations to accelerate AI-driven growth by embedding AI across all aspects of their business. In a series of industry reports KPMG will explore sector-specific insights for industries such as banking, insurance, technology, retail, energy, manufacturing, life sciences and healthcare.
Three phases of AI value creation
The series identifies three critical phases of AI value creation, providing a roadmap for organizations to systematically scale AI:
- Enable people: Support workers with AI tools. Pursue high value use cases. Innovate, experiment, learn and establish initial guardrails.
- Embed AI in work: Integrate AI into workflows, products, services, value streams and more to unlock operational and customer value.
- Evolve the enterprise and your ecosystem: Scaling AI across the enterprise and wider ecosystems to unlock competitive advantage and continuous innovation.
Building AI capabilities across three levels
To fully realize AI’s value, organizations must develop capabilities at three levels:
- Foundations: Core AI infrastructure, governance and data strategy.
- Functions: Application of AI across value streams, processes and business areas to drive collaboration, improved products, experiences and customer service.
- Enterprise: AI-driven transformation at an organizational level, integrating AI into strategy and decision-making.
A strategic blueprint for AI success
The series provides a clear, actionable guide for business leaders across eight industries looking to accelerate AI adoption. It outlines the necessary steps organizations must take to move from AI experimentation to sustained, scalable value creation.
“AI is not a passing trend, but moreover an accelerating force that continues to evolve and disrupt,” said Adrian Clamp, Global Head, Connected Enterprise, KPMG International. “Effective AI enabled transformation goes beyond tech implementation. Organizations must now focus on embedding intelligence across value streams and processes through this structured yet flexible framework and align their AI initiatives, focusing on future-ready adaptability to thrive in the intelligent economy. It is imperative to rethink the role AI can play, build key capabilities, and change your operating model accordingly.”
The series reveals to maximize AI’s value potential how organizations should look beyond mere incremental improvements and instead envision a future where technology enhances customer experiences, optimizes operations, and fosters innovative business models. This requires leaders to engage in thorough strategic analysis, including scenario planning to understand how technology might alter their competitive landscape and recruit the best talent while upskilling and reskilling their existing workforce. In addition, to also investing in robust learning and development programs to ensure employees stay ahead of the curve as technology evolves.
“Becoming an intelligent enterprise is a journey and leaders will play a pivotal role. Their efforts are critical to building internal expertise and fostering a workforce capable of adapting to new AI capabilities and opportunities now and in the future,” said Clamp.
The sector specific analysis is available from February 10 with each industry report launching across H1 in 2025.
Notes to Editors:
Intelligent industries - blueprints for creating value through AI-drive transformation series of reports launch dates are below:
- Banking: 10-February
- Insurance: 3-March
- Retail: 17-March
- Technology: 31-March
- Healthcare: 14-April
- Life Sciences: 28-April
- Manufacturing: 7-May
- Energy: May-21
For media queries, please contact:
Daniel Caines,
Senior Manager, Global External Communications, KPMG International
T: +44 7732400262
E: Daniel.Caines@kpmg.co.uk
About KPMG International
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