In 2020, Scandinavian Tobacco Group acquired the Dutch company Agio. The integration of Agio has resulted in synergy creation, hereby significantly strengthening the entire company's value chain. STG remains a stronger company after the acquisition of Agio – a company which, before the acquisition, reminded of a smaller version of STG, but with a full value chain in place.
To execute the integration successfully, STG used an integration playbook developed by KPMG. In addition, the integration has presented several learnings for STG such as the importance of getting a new leadership team in place as soon as possible, as well as full onboarding and employee participation throughout the process.