We see further reflections of this in our Pulse survey results. Some family businesses are intent on pursuing growth through diversification, launching new products and services (52%) or entering new markets (35%) – but this is significantly lower than private businesses (63% in both cases). Only 9% of family leaders say acquisitions could be on the cards as a route to growth, compared to 24% of non-family firms.
At least many family enterprises have strong balance sheets – over half (51%) say they will finance any growth plans through their own funds. Private equity is another notable source of funding (29%) although again this is markedly lower than amongst their privately owned cousins (46%). This reflect is a trend we have been seeing in the market of family businesses bringing in private equity to take a minority stake, which helps derisk the business and allows family shareholders to take some cash off the table. However, it also means giving up full control in the boardroom – something that takes some getting used to. A few family teams have cashed out completely, with PE taking full ownership. Most family firms are open to, and looking for, sources of patient capital (10 years plus) that will support their longer-term futures and growth plans.
In addition, our Pulse survey showed that family businesses are taking a cautious approach to investment. Whereas 68% of private enterprises say investing in technology and AI is a priority, this is the case for only 40% of family firm respondents. However, they are placing a higher priority on investing in the workforce (47% compared to 36%). This isn’t so much about large scale recruitment as finding top leadership talent. There is a growing trend of bringing non-family members into the C-suite, which is happening both because it enables senior family members to retire if that is their wish and because having diverse leadership experience and perspectives helps the business stay competitive. As a result, there is something of a war for executive talent between family businesses.