Taking a Strategic Approach to the ‘S’ in ESG:

Creating a Social Impact Strategy

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In recent years, the concept of sustainability has transcended a solely environmental focus to encompass a much broader set of considerations. While the ‘E’ in ESG has received significant attention, effort, and investment from regulators and organizations alike, the ‘S’ pillar, which pertains to social sustainability and social impact, is equally essential for organizations to address.

With the release of the UN Sustainable Development Goals and increased regulatory accountability when it comes to ESG – particularly as it relates to social issues such as Human Rights – we also see shifting priorities and increased scrutiny from investors, customers, talent, and community stakeholders.  This is influencing the extent to which organizations are expected to report and act on their social sustainability activities and social impact.


By embracing social sustainability, organizations can attract business partners and investors; enhance employee morale and engagement; drive innovation to unlock market opportunities; and even bolster financial performance. Integrating social impact into business strategies not only advances ESG agendas but also contributes to the well-being of society and the overall sustainability of the business.

Social impact strategy

Managing the impact of an organization on society is a complex yet important task. When it comes to making sure that your organization’s social sustainability activities are having the desired impact and are aligned with broader business goals, a strategic and intentional approach is required. This is where a social impact strategy comes in.

A strong social impact strategy can transform how a company operates, manages its workforce, and its relationships with suppliers, communities, and customers.  It can create long-term value for stakeholders and is essential for organizations seeking to advance their ESG agendas, unlock competitive advantages, and positively impact society.


An effective social impact strategy should:


Getting started

While social impact strategies are multi-faceted, getting started doesn’t have to be daunting. To get started on creating a social impact strategy, begin by asking the following questions designed to support a detailed and effective approach:


Determining what matters most to your organization and where you can be stewards in your industry, community, and ecosystem involves aligning your social impact strategy and vision with your brand and overall strategy to create consistency. Once your priorities have been identified, think about how you can implement, monitor, and communicate progress.  This can help assess the effectiveness of the strategy, make necessary adjustments, and maintain accountability.

By prioritizing social sustainability in a strategic manner, organizations can demonstrate their commitment to ethical business practices; meet the expectations of their stakeholders; and contribute to a more sustainable and inclusive world. By embracing social impact, organizations not only drive meaningful change but also position themselves as leaders in a rapidly evolving, competitive marketplace.

Our Insights

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Our People


Michelle Adcock

Director, FS Regulatory Insight Centre, Risk and Regulatory Advisory

KPMG in the UK

Radhika Bains

ESG Specialist Manager, EMA Regulatory Insight Centre

KPMG in the UK

Thomas Crowe

ESG, EMA FS Regulatory Insights Centre

KPMG in the UK

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