Get in touch

      AI is the engine – People are the compass

      We believe that technology should serve humanity, not the other way around. At KPMG, we don’t just use AI. We understand it, monitor it, and guide it — with purpose, precision, and principle. We harness the full potential of AI to unlock insights, drive efficiency, and spark innovation, but we never lose sight of what matters most: people.

      Ethics is not an add-on, it is the foundation of sustainible growth. We don’t just implement AI, we make it work — responsibly. From strategy to execution, we help you navigate complexity with clarity, build trust through governance and compliance and scale innovation without compromising integrity. 

      Start navigating the AI hype

      Is your organization about to embark on an AI transformation journey?  

      Which of the many use cases for AI should you focus on? What will deliver the most value for your organization? How do you even measure value? And how can you quickly implement it while mitigating risk? 

      We are here to support you in making informed decisions around the transition to generative AI within your organization and guide you in prioritizing the right actions to realize value. Read more about every AI-service in the tabs below.

      KPMG brings a sharp, data-driven approach to help you explore where generative AI can make the biggest impact. Our GenAI Rapid Value Assessment tool is powered by a databank of over 3 billion data points and backed by a patent-pending methodology. With an outside-in, bottom-up lens we can identify scalable GenAI implementations that demonstrate ROI early and build momentum for further investment and scaling.  

      Ready to start exploring the possibilities? Contact us
      Johanna Wind Wade
      Johanna Wind Wade

      AI Lead

      KPMG in Sweden

      AI Jumpstart is designed to bridge the gap between strategy and execution by enabling: 

      • AI journey activation
        • Define a clear journey map with focus on value and keeping the user in the loop
        • Put your AI plan into action and prepare the organization
      • AI use case acceleration to productization
        • Create a minimum viable product with the aim to productizing AI
        • Make your AI solution ready for operational use
        • Integrate AI into existing systems and processes
      • AI building blocks
        • Establish a lightweight AI governance to ensure responsible, secure and ethical use of AI
        • Define a lightweight AI operating model that outlines how AI should be organized and managed within the organization
        • Set up a lightweight AI architecture - a technical foundation that supports initial AI solutions
      • Potential outcomes of AI Jumpstart for your organization
        • Safely explore and implement generative AI technologies
        • Identify high-impact AI opportunities with potential to scale
        • Prove value early through clear, replicable use cases and pilots
        • Establish governance from day one to ensure responsible AI use
        • Unlock immediate value with productive AI tools across teams
      Ready to start exploring the possibilities? Contact us
      Johanna Wind Wade
      Johanna Wind Wade

      AI Lead

      KPMG in Sweden

      AI Strategy is designed to set your AI strategy and execution plan tailored to your unique starting point business opportunities.

      • Turn AI into your competitive edge

        • Competitive advantage: Position AI as a strategic differentiator to drive innovation, efficiency, and market leadership. 

        • AI vision and roadmap: Define a clear AI/GenAI vision and build a multi-year roadmap aligned with your business strategy.  

        • Business value: identify and prioritize high-impact use cases with quantified ROI and business value 

        • Scalable implementation: enable safe experimentation and enterprise-wide scaling of successful AI use cases 

        • Governance & risk: ensure safe, ethical, and compliant AI deployment through robust governance and risk management. 

        • Credible business case: Build a credible business case with clear ROI/metrics and milestones to define investments.

      • AI Strategy: Ask yourself
        • Is our AI strategy aligned with our business goals? 

        • Do we have a clear and credible business case for our AI investments, with defined ROI and milestones? 

        • Do we have a roadmap in place to guide execution and measure progress? 

        • Have we seized opportunities and risks?  

        • Are we leveraging the right technologies and tools to scale AI effectively and sustainably? 

      • Potential outcomes of AI Strategy for your organization
        • Clear business value from AI investments through a credible business case with defined ROI, metrics and milestones.

        • Focused AI objectives by identifying the most relevant opportunities and risks for your organization.

        • A tailored AI roadmap aligned with your unique starting point and strategic goals.

        • Strategic alignment of technology and tools to support scalable and sustainable AI adoption.

        • Competitive advantage by turning AI into a core enabler of innovation and growth.

      Ready to start exploring the possibilities? Contact us
      Johanna Wind Wade
      Johanna Wind Wade

      AI Lead

      KPMG in Sweden

      AI Trust is designed to identify and manage risks from both outside and inside the organization to enable safe AI implementation. It is a strategic approach and framework for designing, building, deploying, and using AI in a trustworthy and ethical manner. 

      We understand that trustworthy and ethical AI is a complex business, as well as a regulatory and technical challenge. This is a selection of key enablers that we help your organization to develop and implement:  

      • AI vision and objectives on how to use AI responsibly

      • Defined key risk focus areas across structures, processes and controls

      • Risk reporting model

      • AI Trust: Ask yourself

        • Do we have a clear vision and defined objectives on how to use AI responsibly?

        • Are we proactively identifying and managing AI-related risks, both internal and external?

        • Have we established the right structures, processes, and controls to support trustworthy AI?

        • How confident are our stakeholders in the insights and decisions generated by our AI systems?

        • Have we moved from a defensive risk posture to becoming a trusted partner in AI governance?

      • Potential outcomes of AI Trust for your organization
        • Streamline risk management with AI-powered processes that anticipate and balance risks more efficiently.

        • Lower compliance costs by automating both regulatory and non-regulatory requirements.

        • Build stakeholder confidence through reliable, AI-driven insights and decision-making.

        • Tackle complex compliance areas that were previously hard to automate.

        • Free up leadership to focus on growth instead of constantly managing risks.

        • Reduce the risk of major incidents by shifting from a defensive stance to becoming a trusted risk partner.

      Discover KPMG AI Trusted services
      Ready to start exploring the possibilities? Contact us
      Johanna Wind Wade
      Johanna Wind Wade

      AI Lead

      KPMG in Sweden

      AI Workforce is designed to help your organization capture the value of your Generative AI technology investments. 

      KPMG AI Workforce is a human-centered three-step approach designed to help realize the value from Gen AI investments:

      • STEP 1: Identify opportunity

        We start estimating the capacity savings. Identify the departments, roles, tasks, activities and skills impacted by GenAI across your organization. Prioritize and align with technology solutions based on value and ROI.

      • STEP 2: Augment the workforce

        Activate and adopt to new ways of working. Design new roles and experiences, worker upskilling, and help drive adoption with KPMG‘s change program for impacted roles

      • STEP 3: Reshape the workforce

        Transform your workforce to meet the your business objectives. Shift roles and operating models to deliver organizational value through re-visioned organization, roles and culture.

      • AI Workforce: Ask yourself
        • How is my organization realizing returns on its GenAI investments?

        • Which roles or functions should we prioritize to get the most value from GenAI?

        • How can we support employees in overcoming fear or hesitation around using GenAI in their daily work?

        • Are we empowering our workforce to actively use the GenAI tools available to them?

        • How well are we integrating GenAI learning and upskilling into our business strategy?

      • Potential outcomes of AI Workforce for your organization
        • Boost productivity and innovation by expanding the capacity of knowledge workers to create new products and services.

        • Increase profitability through data-driven workforce planning and smarter resource allocation.

        • Improve employee satisfaction and customer experience by enhancing job quality and service delivery.

      Ready to start exploring the possibilities? Contact us
      Johanna Wind Wade
      Johanna Wind Wade

      AI Lead

      KPMG in Sweden

      AI Technology is designed to help your organization to build sustainable technology for your AI adoption.

      KPMG can support your organization to set the right frameworks, platforms, data and accelerators and can help you implement and scale AI, in a trusted way. Get the technology infrastructure and data needed to launch and scale GenAI. 

      • AI Technology: Ask yourself
        • Are we using data and AI effectively to make faster, smarter business decisions?

        • How well are we moving AI projects from minimum viable product to full-scale production?

        • Are we adopting new technologies quickly enough to stay ahead of the competition? 

        • Do we trust the quality of our data, and how can we improve that trust?

        • Are we staying compliant with the latest data and AI regulations and standards?

        • Which repetitive tasks in our operations are ready for automation?

      • Potential outcomes of AI Technology for your organization
        • Make informed GenAI decisions with structured frameworks and blueprints for designing and implementing AI solutions.

        • Access ready-to-use data tools via a deployable service catalog.

        • Modernize the cloud using pre-built assets and accelerators. 

        • Accelerate value delivery with reusable algorithms, models and starter code.

        • Kickstart GenAI adoption with tools for rapid experimentation and scaling.

      Ready to start exploring the possibilities? Contact us
      Johanna Wind Wade
      Johanna Wind Wade

      AI Lead

      KPMG in Sweden

      Develop a comprehensive AI strategy and tech roadmap tailored to legal work, identifying impactful AI use cases that drive value. Leverage enterprise AI solutions to meet legal needs and engage in both buying and building AI technologies. With customized AI development and sourcing the right tools, we establish robust data foundations to ensure effective AI utilization. Future-proof your team by equipping them with essential AI skillsets and mindsets and succeed in change management and team-wide AI adoption. 

      victoria swedjemark
      Victoria Swedjemark

      Director and Head of Legal Operations & Transformation Services

      KPMG in Sweden

      With Trusted AI as our foundation, we help tax functions build and deploy responsible, ethical and fair GenAI programs that create value across tax operations.

      Discover the opportunities with KPMG Digital Gateway
      Joanna Mörk
      Joanna Mörk

      Partner, Tax Transformation

      KPMG in Sweden

      At KPMG, we believe AI enables a faster, more efficient audit, increasing quality while reshaping the nature of auditing itself. AI helps us focus on where risk truly lies, delivering a better audit across the board.

      Discover the opportunities with KPMG Clara
      Johanna Hagström
      Johanna Hagström

      Partner and Head of Business Development & Innovation

      KPMG in Sweden

      Explore more

      Explore other solutions to compliment your AI transformation journey. 

      Embark on your AI journey with confidence through KPMG's tailored programs KPMG Signature Board Experiences and GenAI Workshop Series for Tax, developed to align with your specific needs and level of AI maturity. 

      Explore

      Our partnerships play an important role in helping clients unlock value from AI.

      Explore
      We are excited to support you on your AI journey!

      Johanna Wind Wade

      AI Lead, KPMG Sweden

      KPMG 2024 CEO Outlook

      Top CEOs see through global turbulence by betting big on AI.

      Download the report
      picture_as_pdf

      A blueprint for creating value through AI-driven transformation.

      Read the report
      picture_as_pdf

      Now in its fourth iteration, the research captures the views of more than 48,000 people from 47 countries, representing all global geographic regions. It offers the most comprehensive examination to date of public trust and attitudes toward AI.

      Read the report
      picture_as_pdf

      Strategies to advance the IT function in a cloud and AI-enabled era.

      Read the report

      What is the difference between AI and GenAI?

      • AI

        Artificial Intelligence (AI) refers to technologies that mimic human behavior and thinking, ranging from simple rule-based systems to complex algorithms and is used for tasks such as automation, decision-making and data analysis.

      • GenAI

        Generative AI (GenAI), a subset of AI, focuses on creating new content using probabilistic models and neural networks, excelling in generating text, images, and other media by processing large data sets.

      Latest thinking

      Something went wrong

      Oops!! Something went wrong, please try again

      Start the conversation

      Reach out to our experts to find out what your opportunities with AI are.

      Johanna Wind Wade
      Johanna Wind Wade

      AI Lead

      KPMG in Sweden

      Johanna Hagström
      Johanna Hagström

      Partner and Head of Business Development & Innovation

      KPMG in Sweden

      victoria swedjemark
      Victoria Swedjemark

      Director and Head of Legal Operations & Transformation Services

      KPMG in Sweden

      Joanna Mörk
      Joanna Mörk

      Partner, Tax Transformation

      KPMG in Sweden