The edtech industry can be broadly classified into three categories with potential for significant online adoption, namely, K12, test prep and upskilling/reskilling. Across all three segments, edtech players have leveraged the shift in delivery of education to the online mode and have deployed innovative strategies to acquire new users. In the K12 segment, interactive learning, computer-adaptive learning and gamification have increased learner engagement and facilitated individualised instruction to students. Use of artificial intelligence models and advanced analytics for tests have revolutionised online test prep. The pandemic has also proved that high-quality academic programmes can successfully extend beyond the traditional in-person classroom experience, which has led to higher education institutes offering more online degrees and hybrid classroom models.