India is witnessing an exponential rise in digital literacy

    Today, consumers are far more informed, research-driven and demanding. Consumer markets are changing dynamically in the face of continuous disruption. As key drivers transform, pressing scenarios present new opportunities, and challenge the norms.

    Our capabilities span across a diverse array of varied industries

    Retail

     Fashion, apparel, jewellery, accessories and eyewear

    retail

    Fast Moving Consumer Goods (FMCG) and services

    Packaged foods, drinks and beverages, beauty and fragrances, health and personal care and services like gyms, salons and hospitals

    consumer

    E-commerce

    E-tail, classifieds, food tech, e-ticketing, social media and e-learning

    e-commerce

    Agri-business

    Agro chemical and fertilizers, dairy, fresh produce and grains

    agriculture

    Consumer durables

    White goods, kitchen appliances, computers, cameras and mobile phones and entertainment consumables

    consumer

    Home improvement

    Home furnishing, furniture and sanitary ware

    home

    Reimagining global food system resilience

    Exploring the challenges and resilience in food production and the collaboration needed across various sectors to enhance food security
    Lady and daughter on tractor farm

    How can KPMG in India help?

    • Customer and digital transformation
    • Data analytics and security
    • Supply chain management
    • Growth and new business models.
    How can KPMG in India help

    Consumer markets are changing dynamically in the face of continuous disruption

    We effectively leverage our vast repertoire of skillsets and expertise, our global network and frameworks and methodologies to deliver differentiated offerings and outcomes. Our advisory services leverage our deep knowledge in consumer markets and our methodologies to manage complex strategic issues such as Mergers and Acquisitions, market entry strategies, new regulatory requirements, people management and growth strategies. Our tax services support your consumer-centric business in planning, compliance and reporting of taxes across the spectrum, and our dedicated professionals utilise latest tools and methodologies with their agile perspective to provide constructive inputs.

    India Union Budget 2025-26: Our Sector Insights

    Download KPMG in India point of view 2025 - Agriculture and Allied Sectors

    KPMG in India point of view 2025 - Agriculture and Allied Sectors

    Budget 2025 intends to transform agriculture by improving productivity, leveraging technology, developing capacity, and enabling credit availability

    Download KPMG in India point of view 2025 - Consumer Markets and E-commerce

    KPMG in India point of view 2025 - Consumer Markets and E-commerce

    Budget 2025 sets the stage for a consumer-led growth cycle, with increased spending power, better infrastructure, and regulatory simplifications

    Driving growth with Consumer Markets trends

    Dr. Puneet Mansukhani

    National Sector Head - Retail, Global Retail Head - Digital & Technology Transformation

    KPMG in India

    Despite ongoing tariff challenges and changing global headlines, retailers across Asia continue to chart a strong growth trajectory. Globalisation remains a key theme, with both physical and online expansion shaping the narrative in this region. Global brands are intensifying their focus on Asia, tailoring strategies to capture market-specific opportunities. At the same time, private labels are gaining significant traction, with consumers showing increasing preference for locally curated offerings.

    Interestingly, Gen Z is playing a pivotal role in this shift. Their influence on social media has amplified product visibility and brand perception, often determining what becomes a trend or a success story. Aligning with this new consumer behaviour and leveraging digital influence is becoming not just valuable but essential.

    Hear from the experts

    NRF 2025 Retail’s Big Show Asia Pacific | Dr. Puneet Mansukhani
     

    Dr. Puneet Mansukhani, KPMG in India on how AI revolution, sustainability and globalisation are redefining Asia’s retail growth trajectory.


    India Insights

    Our insights is your gateway to thought leadership and in-depth reports. Explore our curated collection of valuable content, where we delve into complex business challenges, share industry trends, and provide actionable insights.

    Exploring the challenges and resilience in food production and the collaboration needed across various sectors to enhance food security

    Retail is no longer just about transactions, it’s about crafting personalised and immersive experiences

    The auto sector is transitioning by embracing electrification, autonomous technologies, and connected services

    The sector is evolving by integrating decarbonisation strategies, leveraging advanced technologies, and aligning operations with sustainability goals

    Empower your digital transformation with data-driven strategies

    Telecom is evolving into a dynamic ecosystem, leveraging cutting-edge technologies to deliver hyper-personalised and seamless experiences

    The sector is powering a cleaner, smarter future by embracing renewable energy, digital innovation and sustainability

    M&A activity to pick up in 2025 as C&R organisations reshape their footprints

    The FMCG sector is redefining its role by shaping lifestyles through innovation, sustainability, and personalisation

    Financial services providers are empowering individuals through innovation, transparency, and solutions that adapt to evolving lifestyles

    Hoteliers must assess the role of facilities and service levels in delivering the right Customer Experience across different establishments

    Appliances have evolved beyond functionality. They now embody the essence of smart living

    Findings across passenger air carriers with Pan-India presence serving leisure as well as business travelers

    The real estate landscape is more dynamic than ever, propelled by innovation, a focus on sustainability, and the evolving needs of modern communities

    Exploring transformative AI impact in retail, unlocking value through integration of advanced systems. Framework for effective AI solutions in retail

    By adapting to changing market trends, the textile sector can secure its future success in an increasingly competitive global market

    As the global shift towards a circular economy accelerates, now is the time for businesses to unlock new opportunities for a more sustainable and prosperous future

    With the right investments, policies, and innovations, India has the potential to become a global leader in sustainable agriculture

    More than 1,300 global CEOs share their views on geopolitics, return-to-office, ESG and generative AI.

    Digital lending platforms, banks, NBFCs and Fintechs have a crucial role to play in responsible and balanced growth in Indian consumer credit market.

    With the ESG regulatory landscape becoming stringent, focus towards ESG compliance is imperative to ensure profitability and enhance sustainability.

    ESG can be a value driver in reducing cost, increasing transparency, maintaining competitive pricing, and sustaining in new markets

    Integrating ESG commitments to propel organisational impact

    Podcast series for Consumer Markets leaders

    Listen to expert opinions and market examples of how today’s businesses are becoming more and more customer-centric.

    woman-recording-podcast

    Global insights

    At KPMG, we believe that the time for empowering a step-change in our global food system is now.

    M&A activity to pick up in 2025 as C&R organizations reshape their footprints

    How to unlock consumer insights and deliver seamless commerce to achieve profitable growth

    Global perspectives from financial and retail executives on payment modernization strategies and trends

    KPMG is proud to co-author the CGF annual report for the fourth consecutive year

    Drive your customer strategy with KPMG and SAP S/4HANA for Retail

    How retailers are driving customer experiences, from technology to sustainability

    The challenge of customer-centric seamless commerce: a global review

    Key Contacts

    Vijay Chawla

    Partner and Chief Operating Officer – Consulting | Head – Life Sciences

    KPMG in India

    Dr. Puneet Mansukhani

    National Sector Head - Retail, Global Retail Head - Digital & Technology Transformation

    KPMG in India

    Nikhil Sethi

    National Leader Consumer Goods and Co-Lead Customer & Operations

    KPMG in India

    Himanshu Rattan

    Partner and Lead – Food, Agri & Allied Services, Government & Public Services

    KPMG in India

    Connect with us

    Contact our specialists for more information

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