The definition of corporate success is undergoing a significant transformation. Gone are the days when a company's performance was measured solely by its financial bottom line. In its place, a more holistic approach is emerging, one that places equal importance on environmental, social, and governance (ESG) factors, alongside traditional financial metrics. These factors have become extremely integral to the business strategy, if companies are looking at building sustainable brands.
KPMG in India recently organised a roundtable in our Gurugram office and discussed how we are witnessing a shift as companies today, are now realising that sustainability and responsible business practices are key imperatives to building future ready organisations. Even from a financial standpoint, they are now proactively integrating ESG factors into their decision-making processes, reflecting a growing awareness of the interconnectedness between business operations, societal well-being, and environmental sustainability.
