In these transformative times, Bharat is witnessing a surge of digital-native consumers with rising expectations for personalisation and seamless brand experience. AI is enabling companies to meet these demands through unprecedented levels of hyper-personalisation and intelligent operations from sensing and forecasting to real-time optimisation.
As consumer interactions shift to vernacular, AI-driven conversations through virtual assistants and influencers will redefine engagement. To thrive, businesses must embrace a consumer-first mindset, strengthen data and analytics, foster agile AI integration, and prioritise collaboration over isolation; balancing speed with strategic focus.
