Brand protection and integrity services

    Is your brand and goodwill vulnerable to malpractices of illegal trade?
    Business and branding concept. Creating, developing and maintaining a brand's identity and market reputation. Strategic planning, positioning and communication to establish a strong brand image.

    Impact of illegal trade on various industries

    Illegal trade of counterfeit, look-alike, damaged and expired products is an ongoing problem for organisations across various industries.Due to increase in demand for essential products, fraudsters opportunistically prey on the fear of consumers and sell these products illegally to them. Consumers could fail to identify the differences between original and fake products which would result in them being victims of illegal trade. The consumers, on realizing that they are being cheated, prefer not to buy such products, and this in turn affects organisations financially as well as their brand and reputation. 

    How can KPMG in India Help

    • KPMG in India helps undertake investigations to identify perpetrators of illegal trade and recommend preventive measures to mitigate such risks. 
    • We have experienced team of investigators (including former police officers, Indian Police Service, etc.) who have executed multiple brand protection engagements for leading organisations in India and overseas. 
    Two man and a woman looking at desktop

    Brand protection services include:

    • Counterfeit and look-alike products:

      reviews to identify existence, source (person involved in selling and manufacturing), quantum of counterfeit products available in the market and take necessary steps to reduce such counterfeiting

    • Supply chain leakages - sales of damaged and expired products after tampering with the manufacturing date on the product packaging or repackaging of the products:

      supply chain investigations to identify existence, source and quantum of damaged and expired products sold in the market. Also, try to ascertain the leakage points and modus operandi of circulation of damaged and expired products in the market

    • Sale and circulation of spurious food products:

      food safety assessments to identify possible violations of the requisite food safety and hygiene standards by food and beverage manufacturers, restaurants, franchisees, delivery partners and channel partners in the distribution chain.

    Download

    Brand Protection and Integrity Services

    Brand Protection and Integrity Services

    Key Contacts

    Suveer Khanna

    Partner and Head, Forensic Services

    KPMG in India

    Mustafa Surka

    Partner, Forensic Services, Risk Advisory Consumer Markets & Retail Leader

    KPMG in India

    Connect with us

    Contact our specialists for more information

    connect with us