Market volatility, evolving regulations, and the changing pace of technology are placing new and unique demands on CFOs. In the face of all this, one imperative stands out - those who do not adapt, or who are reluctant to meet the times, are at risk of being overtaken by change itself.

      From what we have observed in conversations across the board, CFOs’ roles are no longer confined to their traditional functions anymore. They are expected to do more and do it differently. No longer is it enough to deliver accurate reports or manage compliance. The real test now is one of relevance - staying equipped, being informed, and ready to lead in a business environment that is visibly revising its rules in real time.

      The rules of the game are changing

      Finance in today’s world is more strategic than statistical. It is the engine behind decisions that balance risk, drive margins, and maintain stakeholder trust. And to meet that mandate calls for a fresh mindset and a different approach.

      What has changed? Quite a bit:

      Today, AI and digitisation are no longer buzzwords. They are dynamically transforming how finance is being run every day

      Decisions are no longer made based on dated information alone. Real-time data-backed insights have now become essential

      Investor and boardroom pressure has intensified. Stakeholder expectations have never been higher

      Most importantly, change is coming faster than ever, and there is very little room for being complacent

      Simply put, the skillsets that were applicable till now are no longer adequate to solve tomorrow’s problems.

      Ledgers to logic: the shift that matters

      That change starts with finance teams, who need to grow new skills and adapt over time. It is increasingly important to build teams that speak both the language of finance and technology. Because finance touches every part of the organisation, it influences where we see potential, how we manage risk, and how quickly we can act.

      Acknowledging the hesitation and moving beyond it

      It makes sense that some CFOs are taking a cautious approach to AI. Concerns about data quality, governance, and how ready the organisation is to adapt are all valid. However, waiting for perfect conditions may actually prove risky.

      Here are some hard-hitting questions that every finance leader should be asking:

      • Is my team ready to succeed in a data-driven environment?
      • Are our decisions based on real-time insights, or only looking at historical reports?
      • Am I, as a leader, adapting as quickly as the business landscape demands?

      In our work across industries, these questions come up time and again. Adapting is no longer an option. It is the cost of staying relevant. The specifics may differ, but the underlying message remains the same – continue to evolve, or you stand the risk of being left behind.

      The choice ahead: adapt or be left behind

      To stay ahead, CFOs need to build on the foundation of leading with a mindset that sees change not as a disruption but as an opportunity. This fundamental approach underpins everything that follows. That means:

      memory

      Making automation a natural part of daily workflows

      assessment

      Using predictive analytics to support sharper business decision-making

      sync_alt

      Rebuilding teams with future-fit skills and a shared fluency across finance and technology

      gavel

      Supporting transformation through strong data governance and AI accountability

      Guiding through complexity

      The journey toward a digitally enabled, insight-driven finance function is complex, but achievable. And with the right inputs and insights, the path becomes clearer.

      CFOs across sectors, today, are taking decisive action. They are pinpointing high-impact areas, building their teams with future-ready skills, and applying AI in ways that truly move the needle. These are not just abstract ideas. They are practical steps actively shaping competitive advantage.

      A final thought

      Every CFO today stands at an inflection point. Those who hesitate may find themselves left behind.

      There is no room for hesitation, what is needed now is clarity and commitment. It is a wakeup call. The only question to ask is: how should I respond?

      A version of this article was published on July 07 2025 in The Financial Express CFO.com. The same can be read here

      How can KPMG in India help

      New challenges and opportunities are quickly reshaping financial services

      Helping businesses optimise, standardise, and automate their finance operations

      #RiskMatters – focusing on all matters relating to risk, with emphasis on identifying and tapping opportunities emanating from risk

      Author

      Manoj Kumar Vijai

      Office Managing Partner - Mumbai, Head - Risk Advisory

      KPMG in India


      Access our latest insights on Apple or Android devices