The report emphasises the need for India to leverage its abundant cinematic heritage and diverse landscapes to position itself as a leading film-tourism destination, thereby contributing to its economic growth and cultural preservation. It highlights the current state of the film tourism industry and explores successful global and Indian case studies of film tourism, demonstrating the economic, cultural, and promotional benefits while addressing challenges such as over-commercialisation and ecological damage. It concludes with recommendations for India to unlock its film tourism potential and establish itself as a preferred destination for film tourism.

      Transforming location into vacation

      Transforming location into vacation- A report on film tourism

      The report emphasises the need for India to leverage its abundant cinematic heritage to position itself as a leading film tourism destination.

      Key Contact

      Aalap Bansal

      Partner, Co-Lead – Tourism, Sports and Leisure Practice

      KPMG in India