Unlocking India’s export opportunity - Supercharge export growth with digital

In today's interconnected world, where digital technologies have revolutionized every aspect of business, leveraging digital tools to unlock the potential of Indian exports is not just a possibility but a necessity. "Unlocking India’s Export opportunity: Supercharge export growth with Digital" delves into this crucial avenue for growth in the global marketplace. Digital advertising is no longer a mere tool for visibility; it is a strategic lever that empowers businesses to reach global audiences with precision and impact. This thought leadership piece meticulously explores the areas in which Indian enterprises, both large and small, should harness the power of digital channels to expand their market presence, enhance brand visibility, and ultimately drive export growth. Through insightful analysis and first-hand inputs, this publication highlights the role of digital platforms such as search engines, social media and targeted advertising tools across the export purchase journeys. It underscores how these technologies can democratise access to international markets, enabling Indian businesses to compete effectively on a global scale.

India is poised for a monumental shift in its export landscape. Projections indicate that India’s exports are set to skyrocket from USD 770 Bn to USD 1.7 Tn by 2028, spread across services and merchandise. This extraordinary growth is driven by several key factors: the expansion of global digital trade, the strengthening of India’s manufacturing sector, a growing global preference for Indian products, an increase in cross-border transactions, the rapid growth of service exports, and proactive government initiatives aimed at easing trade regulations and boosting exports.

Digitally influenced exports across the top five verticals, identified within the report are expected to exceed USD 100 Bn by 2028, underscoring the crucial role of digital advertising in this growth journey. Brands can tap into this export opportunity by aligning their digital marketing strategies with these growth drivers and investing in digital trade capabilities to meet the rising global demand for Indian products and services.

While travel, retail, software, real estate, and media and entertainment remain the primary areas of emphasis, emerging export categories offer significant opportunities for future growth. These sectors include medical tourism, lab grown diamonds, auto parts and edtech. The sectors are driven by innovative products and services, meet the evolving demands of global markets as traditional sectors mature, these new areas are poised to drive export growth. By leveraging digital channels, these sectors can effectively reach international markets, highlighting their unique value propositions and India’s competitive advantage. Compounded with the optimistic view in the recent budget by the government of India, amplification of India's export capabilities and fostering a sustainable economic development is closer than expected.