Highlights

    memory

    Implemented a digital transformation roadmap, enhancing operational efficiency and customer satisfaction

    business

    Developed a mechanism for benefits tracking and built the digital culture and capabilities in the organisation

    camera_outdoor

    Identified technology initiatives like digital fuel management system, digital cashflow forecasting, proposed digital dashboards and KPIs, and command and control centre 2.0


    Client challenge

    The client aimed to achieve its corporate vision and mission through digital transformation, enhancing operational efficiency and customer satisfaction. The client’s ask was as follows:

    Front-office challenge
    • Leverage the power of emerging digital technologies to enhance customer engagement and satisfaction
    • Innovate to become a more flexible, agile, and responsive organisation
    Middle-office challenge
    • Design a digital strategy in tune with the client's business context and priorities
    • Establish a new organisational setup for future technology requirements
    Back-office challenge
    • Build a digital culture and capability within the organisation
    • Digitalise the organisation’s processes by successfully implementing the digital transformation roadmap and prioritising the required technology architecture
    • Develop a mechanism for benefits tracking

    KPMG in India’s approach

    KPMG in India employed a structured approach to address the client's challenges, leveraging emerging technologies and industry leading practices to drive digital transformation across the organisation.

    Phase 1: Frame

    • Facilitated design thinking and change management sessions to align the digital transformation approach with the client's corporate vision and mission
    • Engaged with stakeholders throughout the organisation, including the chief financial officer (CFO), chief technology officer (CTO), and middle managers, to provide a holistic understanding of business needs and priorities
    • Provided the client with a hands-on experience with emerging technologies through visits to technology events
    Phase 1: Frame

    Phase 2: Discover

    Phase 2: Discover
    • Conducted 24+ ideation workshops with several business units and functions to assess and understand their current working processes
    • Performed a digital maturity assessment involving a survey with 1400+ employees to identify key gaps and challenges
    • Identified industry-leading practices from over 100 global organisations to design efficient business processes and a digital technology adoption roadmap

    Phase 3: Design

    • Developed the corporate information systems and digital vision and roadmap, aligning it with the client's business context and priorities
    • Designed the transformation journey and roadmap for digital initiatives, prioritising pilot initiatives and setting up a robust digital transformation office (DTO)
    • Proposed the organisational setup and processes required for managing current and future technology implementations in an agile manner
    Phase 3 - Design

    Phase 4: Develop

    Phase 4: Develop
    • Created and implemented seven requests for proposal (RFPs) with project management office (PMO) support, covering areas such as demand forecasting, enterprise asset management, and predictive analytics-based maintenance
    • Established a framework for tracking benefits and fostering a digital culture within the organisation, including virtual reality (VR) and augmented reality (AR) enabled training and customer relationship management (CRM) software for automation and real-time data analysis
    • Identified digital initiatives like the digital fuel management system, digital cashflow forecasting, and digital dashboards and key performance indicators (KPIs)

    Phase 5: Deliver and evolve

    • Implemented the digital transformation roadmap, leveraging emerging digital technologies across refineries and business units
    • Provided PMO support for new initiatives and ramped up PMO activities for current and future projects
    • Identified and proposed additional digital initiatives, such as data-driven vehicle routing, cognitive contract management, and remote asset monitoring to support continuous improvement and innovation
    Phase 5: Deliver and evolve

    This structured approach assisted the client's digital transformation in being thorough, sustainable, and aligned with their strategic objectives, ultimately enhancing operational efficiency and customer satisfaction.

    Result

    • Digital transformation roadmap

      Digitalised the organisation’s processes by successfully implementing the digital transformation roadmap and prioritizing the required technology architecture

    • Enhanced operational efficiency

      Automation of manual processes, and increased efficiency

    • Improved customer engagement

      Improvement in customer satisfaction score

    • Increased safety and productivity

      Reduction in safety incidents and improve safety and enhance productivity for on-field workers with the help of smart wearables

    • Enhanced supply chain

      Improved visibility and transparency across the supply chain, and increased traceability of goods

    • Effective benefits tracking and digital culture

      Developed a mechanism for benefits tracking and built the digital culture and capabilities in the organisation

    • Future-ready organisation

      Identified technology initiatives like - digital fuel management system, digital cashflow forecasting, proposed digital dashboards and KPIs, and command and control centre 2.0.

    Why KPMG Connected Enterprise?

    The KPMG Connected Enterprise approach allowed us to look at the problem holistically, creating a wider scope for addressing the client's challenges. This agile approach is essential for getting early feedback and iterating on solutions. By applying this approach, we encouraged integration across the organisation, while being mindful of avoiding continued siloed thinking by the client.

    The KPMG Connected Enterprise creates a sustainable transformation journey that we initiate, and the client can continue independently. Aligning key performance indicators and governance structures is essential for success, as outlined in this approach. Additionally, it enabled us to leverage KPMG in India’s alliance partner ecosystem, further enhancing the value delivered to the client.

    Overview of the case

    Client

    A leading public sector oil refining and marketing company

    Client

    Challenge

    Achieve corporate vision and mission through digital transformation

    Challenge

    Outcome

    KPMG in India created a roadmap for a future-ready digital organisation, enhancing operational efficiency, customer engagement, and digital culture

    Outcome

    Key Contact

    Sushant Rabra

    Partner and Head, Digital Strategy, Solutions and Insights

    KPMG in India

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