Next gen go to market

Next generation GTM strategy and front-end transformation services

We empower businesses to transform their front-end operations and supercharge their GTM strategy, through technology, innovation and other enablers, resulting in enhanced business outcomes via increased efficiency, and industry-leading processes through collaboration with businesses to understand their unique challenges and opportunities, crafting tailored approaches that drive growth agenda. Our expertise spans multiple sectors, including consumer markets, retail, home improvement, and more, helping ensure our strategies are versatile, impactful and culturally relevant.

Who is this for?

Organisations across both manufacturing and services business that are looking to:

Penetrate new markets and increase market share in a competitive landscape

Enhance sales and distribution infrastructure

Enhance sales channels to increase revenue, reduce inefficiencies and enhance sales effectiveness

Accelerate sales and effectively manage sales pipeline

Reduce customer acquisition costs while maintaining growth

Develop a consistent and high-quality customer experience across touchpoints

Create product-market fit and differentiate products to stand out in a crowded market.

How can we help?

We have helped clients realise tangible results in driving revenue across engagements in multiple industries/sectors. Typical benefit achievement in past engagements through our interventions has been as below:

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Increased revenue

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Improved market share

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Enhanced customer acquisition

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Enhanced sales processes

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Improved customer retention

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Advanced customer insights

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Stronger brand loyalty

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Enhanced product/service offerings

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Higher technology adoption

Why KPMG in India?

Global reach bringing world-leading practices to the local market

Innovation and technology at the heart of what we do

Diverse expertise in-house

Strong industry and functional experts both in-house and empanelled

Pragmatic approach to transformation with deep-implementation expertise.

Our Offerings

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Go-to-market

Market segmentation and targeting, value proposition development, benchmarking and diagnostics, strategy design and pilot roll-out, strategy implementation.

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Revenue growth

Roadmap development, market expansion, service innovation, pricing enhancement, CRM, digital transformation, alliances, talent development, cross-sell and up-sell, data-driven decision making, industry-specific approach.

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Sales and distribution

Market research and competitive analysis, sales process enhancement, trade marketing support, sales training and development, sales performance analytics, channel management, incentive programme management, technology integration, geographic expansion, franchise and licensing models, omni-channel distribution, alliances management.

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Channel transformation

Existing channel growth, new channel development, alternate channels development and growth, multi-channel integration, partner ecosystem expansion, digital channel development, channel performance analytics, channel innovation labs.

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Front-office transformation

Salesforce effectiveness, CRM systems, customer engagement, advanced analytics, performance management, collaboration tools, training and development, Voice of Customer (VoC) programmes.

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After sales and service

Customer loyalty programmes, warranty and guarantee programmes, knowledgebase and SSPs, master data management, return and exchange policies, analytics and reporting, brand management.

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Business enablers

Data led digital transformation, change management, insights and analytics, programme management office, managed services.

Transforming for a future of value

The KPMG suite of business transformation solutions help clients get to a more productive and sustainable future. The solutions are designed to address different client challenges and different parts of a business or a operating model. Each one contains rich insights and is underpinned by our leading transformation methodology.

KPMG digital transformation suite