India’s retail landscape is undergoing a massive transformation and at the heart of this shift is a generational force redefining how commerce is experienced, how value is perceived, and how brands evolve. Gen Z: a tech-native, purpose-driven, and influence-heavy bunch rapidly emerging as the country’s most consequential consumer segment.
Having grown up in a hyper-connected world dominated by smartphones and social platforms, Gen Z demands more than products - they seek personalisation, cultural alignment, and authenticity. They expect seamless transitions between digital and physical touchpoints and reward brands that talks about values, sparks their curiosity, and empowers them to make informed decisions. For Indian and global retailers, this is a generational wake-up call to move beyond conventional formats and reimagine retail as dynamic, immersive, and socially glued.